Microsoft is to officially launch a new search engine Bing on 3 June. Bing is Microsoft’s decision engine which was developed under code name “kuma”.
![Bing.com Beta in China](http://www.gordonchoi.com/blog/images/bing-beta-chinese.png)
A new breed of search engine has arrived, a search engine that does more than point you to a set of links. We’ve built a “decision engine” and it’s called Bing. Internet search has become the No. 1 avenue for finding information and getting things done. But with more than 200 million Web sites online (and counting), most search engines are ill-equipped for the task. Not Bing.
Bing provides direct access to the information you’re looking for. Bing organizes search results so you can quickly and easily locate the content that matters most. And Bing helps you harness that information through exclusive tools specific to your key tasks, leading to more-informed decisions. Put simply, Bing is a first-of-its-kind decision engine.
The idea behind Bing is to help overcoming search overload and allow quickly making informed choices. Features of Bing include:
- Homepage
- Autosuggest
- Best Match
- Deep Links
- Quick Previews
- Instant Answers
- XRank
With navigation, Bing provides the organized search expertise:
- Categorized Search and Web Groups
- Quick Tabs
- Related Searches
- Session History
- Enhanced Video Experience
Bing also simplifies your tasks under different verticals:
- Bing Shopping
- Bing Local
- Bing Travel
- Bing Health
- Bing for Mobile
- Bing Toolbars
Find out more about Bing through the product guide on the Discover Bing site.
![Bing.com China search results](http://www.gordonchoi.com/blog/images/bing-china-search-results.png)
Switching from Live.com to Bing.com, it would be interesting to see how all the new features of Bing will affect user behavior on Adcenter’s PPC sponsored links.
How other blogs talked about Microsoft’s New search engine Bing:
- Bing it is: Microsoft rolls out its new search engine – Read Write Web
- How Microsoft’s Bing came to be – Cnet
- Bing: Microsoft reveals its new search engine – Mashable